DUCOSOFT / Advertising, Measurement and Conversion
Conversion Rate Optimisation
We use existing measurement data and user journeys to investigate where visitors encounter difficulties with forms, products, baskets or bookings.
Illustrative solution view
A clear need
Form, product and purchase journey review
An agreed scope
Content and interface testing recommendations
Joint review
Results assessment and implementation plan
A clear handover
We deliver a prioritised improvement list, a test plan and a results report.
Your need
What business need does this address?
We use existing measurement data and user journeys to investigate where visitors encounter difficulties with forms, products, baskets or bookings. We recommend improvements to page content, calls to action and interfaces, then evaluate comparative tests when suitable data and traffic are available to determine which changes to implement.
Scope
A clear scope, with understandable steps.
A scope planned around your use
Content and interface testing recommendations
Results assessment and implementation plan
What we work towards together
We deliver a prioritised improvement list, a test plan and a results report.
How we work
Understand the need. Build the solution together.
- 01
Understand the need
Share brand files, existing accounts and content, together with your target audience and priority products or services.
- 02
Plan the work
We agree on priorities and sequence around these areas: Form, product and purchase journey review · Content and interface testing recommendations · Results assessment and implementation plan.
- 03
Implement and review
An area we review together during implementation: Results assessment and implementation plan.
- 04
Hand over and explain usage
At handover, we review the agreed deliverables and usage steps together. We deliver a prioritised improvement list, a test plan and a results report.
In practice
How could this work in your business?
Illustrative use case
A store wants to understand where visitors leave before payment. We review product, form and cart flows, prepare improvement proposals, and agree feasible experiments and how their results will be assessed.
Handover & preparation
From the first meeting to handover.
What will you receive?
We deliver a prioritised improvement list, a test plan and a results report.
- Form, product and purchase journey review
- Content and interface testing recommendations
- Results assessment and implementation plan
What should you bring to the first meeting?
- Share brand files, existing accounts and content, together with your target audience and priority products or services.
- Let’s identify the approval owner, channels and content, budget or production boundaries.
In the first meeting, we review your current setup, priorities and dependencies together. We prepare the proposal around that discussion.
Discuss your project ↗Questions
What to know before you decide.
What does this service include?
We use existing measurement data and user journeys to investigate where visitors encounter difficulties with forms, products, baskets or bookings. We recommend improvements to page content, calls to action and interfaces, then evaluate comparative tests when suitable data and traffic are available to determine which changes to implement. Form, product and purchase journey review · Content and interface testing recommendations · Results assessment and implementation plan.
Is this a good fit for our business?
For businesses that want to improve the enquiry or ordering process for their existing visitors.
What should we share in the first meeting?
Share brand files, existing accounts and content, together with your target audience and priority products or services. Let’s identify the approval owner, channels and content, budget or production boundaries.
What will we receive when the work is complete?
We deliver a prioritised improvement list, a test plan and a results report.
Conversion Rate Optimisation
Let’s define a solution around your needs.
Tell us how your business works today and what you want to achieve. We can plan the scope, connections and deliverables around your team.
