DUCOSOFT / Advertising, Measurement and Conversion
Analytics and Conversion Tracking
We define meaningful user actions for your business, such as form submissions, phone link clicks, orders or bookings, in a measurement plan.
Illustrative solution view
A clear need
Event and conversion plan aligned with business goals
An agreed scope
Measurement connections and sample action tests
Joint review
Reporting view and data flow checks
A clear handover
We deliver the measurement plan, tested goals and a reporting view ready to use.
Your need
What business need does this address?
We define meaningful user actions for your business, such as form submissions, phone link clicks, orders or bookings, in a measurement plan. We connect Analytics with the relevant campaign tools, check the data flow through sample actions, and bring website traffic and customer communication data together in readable reports.
Scope
A clear scope, with understandable steps.
A scope planned around your use
Measurement connections and sample action tests
Reporting view and data flow checks
What we work towards together
We deliver the measurement plan, tested goals and a reporting view ready to use.
How we work
Understand the need. Build the solution together.
- 01
Understand the need
Share brand files, existing accounts and content, together with your target audience and priority products or services.
- 02
Plan the work
We agree on priorities and sequence around these areas: Event and conversion plan aligned with business goals · Measurement connections and sample action tests · Reporting view and data flow checks.
- 03
Implement and review
An area we review together during implementation: Reporting view and data flow checks.
- 04
Hand over and explain usage
At handover, we review the agreed deliverables and usage steps together. We deliver the measurement plan, tested goals and a reporting view ready to use.
In practice
How could this work in your business?
Illustrative use case
A report does not distinguish form submissions from phone clicks. We define events and conversions, test the data flow with sample actions, and prepare the reporting view the team will use.
Handover & preparation
From the first meeting to handover.
What will you receive?
We deliver the measurement plan, tested goals and a reporting view ready to use.
- Event and conversion plan aligned with business goals
- Measurement connections and sample action tests
- Reporting view and data flow checks
What should you bring to the first meeting?
- Share brand files, existing accounts and content, together with your target audience and priority products or services.
- Let’s identify the approval owner, channels and content, budget or production boundaries.
In the first meeting, we review your current setup, priorities and dependencies together. We prepare the proposal around that discussion.
Discuss your project ↗Questions
What to know before you decide.
What does this service include?
We define meaningful user actions for your business, such as form submissions, phone link clicks, orders or bookings, in a measurement plan. We connect Analytics with the relevant campaign tools, check the data flow through sample actions, and bring website traffic and customer communication data together in readable reports. Event and conversion plan aligned with business goals · Measurement connections and sample action tests · Reporting view and data flow checks.
Is this a good fit for our business?
For businesses that want to measure website and advertising results regularly.
What should we share in the first meeting?
Share brand files, existing accounts and content, together with your target audience and priority products or services. Let’s identify the approval owner, channels and content, budget or production boundaries.
What will we receive when the work is complete?
We deliver the measurement plan, tested goals and a reporting view ready to use.
Analytics and Conversion Tracking
Let’s define a solution around your needs.
Tell us how your business works today and what you want to achieve. We can plan the scope, connections and deliverables around your team.
